Team Members

The HKPORI Research Team has accumulated more than 30 years of experience since it was established in 1991 at The University of Hong Kong. When it spun off from the University in 2019, it had practically retained the entire staff and undergone a seamless transition in terms of leadership, staffing, expertise, service quality and development philosophy. HKPORI now has different arms of operation handling public opinion research, market research, policy research, electronic voting, civil engagement, panel study, election study, deliberation study, consultancy study, data archiving, big data mining, regional networking, international cooperation, and many others. Integrity and Quality (IQ) continue to be the motto of the Research Team.

Since its establishment, the Research Team has been providing quality services to a wide range of public and private organizations. Up to this day, the team has conducted more than 2,000 independent surveys and other kinds of research, working with academics in Hong Kong, Mainland China and overseas, government departments, public organizations, non-government organizations, professional bodies, political groups, leading commercial firms, small-medium enterprises as well as local and overseas media organizations.

In terms of leadership, HKPORI is led by its President and Chief Executive Officer Dr Robert CHUNG, assisted by Director Ms Karie PANG and Senior Manager Ms Winnie LEE. As of this date, it has 12 members taking up various functions plus a frontline research team of about 100 part-time interviewers. HKPORI is in control of about 40 interviewer workstations at any single fieldwork date in its headquarters, plus about 20 more temporary workstations if needed. About 60% of its interviewers are tertiary-educated, including one-tenth of whom having higher degrees. Besides, there is a small number of disabled persons referred to HKPORI by some local non-government organizations under some collaborative schemes. They are well-tained and very experienced, but their education attainment is generally lower. The average working experience of our interviewers is around 5 years.

Core Leadership

Dr Robert CHUNG, President and Chief Executive Officer, established the Public Opinion Programme at The University of Hong Kong (HKUPOP) in 1991 and then the Hong Kong Public Opinion Research Institute (HKPORI) in 2019. Under his leadership, the research team straddling these two institutes has become well-known for its impartiality and professionalism in collecting, studying and interpreting public opinion, and is a highly respected team in the region. Dr CHUNG was the Hong Kong representative at the World Association for Public Opinion Research (WAPOR) for over 20 years. Between 2006 and 2007, he was the elected Secretary-Treasurer of WAPOR and later elected to the Chair of the Liaison Committee of WAPOR from 2010 to 2015. He is the elected Vice President & President-Elect of WAPOR from 2021 to 2022, and will become its President from 2023 to 2024. In November 2017, Dr CHUNG was elected the Founding President of the WAPOR Asia, a regional chapter of WAPOR. Dr CHUNG has published widely on public opinion and social surveys in various journals and periodicals.

Ms Karie PANG, Director (Research & Fieldwork), joined the team in 1997 as a Research Executive and proceeded to become its Assistant Director from 2008 to 2019. Ms PANG graduated with a B.B.A. (First Class) degree majoring in Marketing and obtained an M.A. degree in Journalism subsequently, both from The Chinese University of Hong Kong. Ms PANG managed practically all research projects of the team since she became its Programme Manager in 2000 and she has about 25 years of experience in the research field up to this date, including numerous projects on organization perception surveys. Her major research interests include media performance, social policy, consumer behavior and public opinion research methods.

Ms Winnie LEE, Senior Manager (Research & Administration), graduated with a B.Sc. degree in Psychology from the University of Warwick in the United Kingdom (UK) and obtained an M.Sc. degree in Health Psychology from the City University London in the UK. Before joining the team in 2008, Ms LEE has gained 3 years of solid experience in academic and social research so altogether she has been working in the research field for about 16 years. She is well equipped with both quantitative and qualitative research skills. Her major research interests include social behaviors, health and life quality, and applied psychology.

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